Lenovo is a giant in the PC industry. Hello my name is Johan. Burger King, instead, opted for a literal translation of its name…. A basic example, but less is more for Apple, very much like their designs. Lenovo is a Chinese multinational brand in Beijing. Brand Names in Chinese - 36 Big Name Brands You Have To Know Founded in 2004, TutorGroup, the parent company of TutorMing, created the first commercially available synchronous learning portal in the world. Why on earth did Heineken go with 喜力 (Xǐlì) then? WeChat ID: perjb54 KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off." In 2014 Lenovo was the second-largest PC vendor in the world by unit sales. Shein. Learn more in the Cambridge English-Chinese traditional Dictionary. In Chinese, the characters picked for Google are 谷歌 (gǔ gē.) brand name translate: 商標;品牌名稱. Studying Chinese in China should not be restricted to the classroom. https://blog.hutong-school.com/brand-name-multinationals-china Tobi. You can find all the great domain names from the list given below. The virtual brand has become popular due to the success of the show, but is not a real brand. BMW is an acronym for Bayerische Motoren Werke AG, or in English, Bavarian Motor Works. The name Canon comes from Buddhist bodhisattva Guan Yin (観音, Kannon in Japanese), while the Chinese translation means “excellent” 佳 jiā + “capability/ability” 能 néng. You can’t walk through Beijing or Shanghai without finding a counterfeit Rolex watch selling for $5 or a knockoff Nike shirt for $2. The first part 路易 (Lùyì) simply means Louis, 威 means “power” and 登 refers to ascending to great heights. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Reebok is an American (formerly English) footwear and apparel company, a subsidiary of Adidas since 2005. Name and Email are required. I love the stories about Coca Cola and VW, shows you need to be smart to break into the Chinese market and take care with things like brand name. Heineken's Chinese brand name is "喜力(xǐ lì)." (previous page) () The word volkswagen means “People’s car” in German. Very good connotations for the Chinese market! Porsche’s Chinese name is mainly a phonetic match, but the name also connotes speed and timeliness. The Chinese name of the company is 宝马 (Bǎomǎ) and it means “precious horse“: 宝 (bǎo) precious + 马 (mǎ) horse. Subway for its Chinese name went for a combination of a similar sound and a special meaning: 赛百味 (sài bǎi wèi). Everybody knows that China loves to create fake name-brand products. They offer high-quality ATV bikes. In fact, Microsoft in Chinese is 微软 ”Wéiruǎn”, where “wéi” is the word for “micro” and “ruǎn” is the word for “soft”. Tel: +86 (0) 10 65129057 Tel: +86 (0) 21 3368 0866 In fact, it is based on the company logo: 三脚马 (Sānjiǎo mǎ) means “horse with three legs”! Everyone should know that China is very notorious for its lack of creativity. Volkswagen’s Chinese name 大众汽车 (Dàzhòng qìchē) is a pretty accurate description of the original German name, which means “the people’s car”. The company name in Chinese is also written as “精工” (without 舎) and has the same meaning, the only difference is just the pronunciation of the first two Kanji in Chinese: “Jīnggōng“. Examples such as Coca Cola and Volkswagen should be looked at. Come and learn Chinese in Chengdu and discover a whole new way of learning Chinese. While choosing an Asian or Japanese business name for your Chinese Restaurant or Japanese translation office, one thing you need to make sure is to go for a name that is easy to pronounce and simple to remember. Looks a bit familiar right? Uniqlo. their children would be born in the Year of the Horse, TutorMing Chinese Language and Culture Blog. He believed the name “Apple” was “fun, spirited and not intimidating“. Therefore “百事可乐 bǎi shì kě lè” in Chinese sounds like “everything is joyful”. Sometimes these Chinese fakes are unbelievably good. The name must be legally available. 10. Email: [email protected], Xiangyang South Rd. Gucci is a luxury Italian brand of fashion and leather goods founded by Guccio Gucci in Florence. 汉堡王 – hàn bǎo wáng): as 汉堡 (hàn bǎo) means “burger” and 王 (wáng) means “king“. It’s best to keep the name to 2-3 characters, as is the case for most people. In the past, plenty of foreign companies avoided choosing a Chinese name; they worried it would damage their brand recognition. Didn't a brand have problems with China for causing offence in a video? TutorGroup offers TutorMing for Chinese learning. The company is backed by Alibaba, Softbank, Temasek, and Qiming Ventures. Phone: +86 (0) 10 65129057 Find more Chinese words at wordhippo.com! See also about Chinese names. This name means “home” 家 (jiā), “happy“乐 (lè) and “good fortune” 福 (fú). Email: [email protected] I am from Norway and I am the LTL Chengdu School Director. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. Almost all the brand names consist of all the brand name qualities a perfect brand name should have. Max is an avid football and poker enthusiast whose favourite Chinese food is 北京烤鸭. Its Chinese name 高露洁 (gāo lù jié) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness” (高 gāo “high/superior” + 露 lù “to reveal” +洁 jié “clean/ cleanliness”. So let’s get going…, Brand Names in Chinese – Other Big Name Brands. Looks a bit familiar right? 别摸我 (bié mō wǒ), or “don’t touch me.” is the name locals gave the brand BMW, which seemingly expresses how precious people consider their car. This list may not reflect recent changes (). It is said to symbolize a mother (bird) taking care of her children and it’s also considered to be a reference to the family name, which means ‘nest’ in German. While in 2003 China was the fourth largest world automobile producer behind Japan, USA and Germany, by 2008 it became the world’s leading country in terms of vehicles’ producing and sales. 44 Must Know Money Words in Mandarin – Money in Chinese Show me the money in Chinese! Makes sense now. Absolutely yes, sometimes they go well, sometimes not! Tip #1 – DO.YOUR.RESEARCH. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. Jet Ski. Sara Lynn Hua is a contributing writer and editor for TutorMing. Learn more in the Cambridge English-Chinese traditional Dictionary. The lucky letters and numbers were A, S, and 8, while the unlucky ones were F, Z, and 4. The American multinational retail corporation Walmart is called 沃尔玛 (Wò’ērmǎ) in Chinese, which, of course, is a transliteration of the original name. Obviously, the lower fuel consumption translates into money. 88, Xiandai SOHO, Building B, 504 Good to know. Interesting example this one. List Beijing CBD, Jianguo Rd. On the flip-side there have been many name fails, where meanings are lost in translation, and therefore become the butt of the jokes in China. Name * "Grand" as in "bold," not as in "10k.". This helps too convey the brand's values. Very cool isn't it. Porsche gained its name from the company’s founder, Ferdinand Porsche, an Austrian-German automotive engineer. Let’s take look at a few most popular online clothing brand names in the world: Asos. The Chinese name, 诺基亚 (nuò jī yà), once again, is just a transliteration of the name. So far no one can compete on price with the Chinese” – writes one of the drivers. He entered the brand name into China’s public database of trademarks and found that two Chinese companies and an individual had filed for the mark under various categories of … Are there any odd brand names that you've come across in China? The first car to show the big feline was produced under the Swallow Sidecar name, in 1922. In the past, plenty of foreign companies avoided choosing a Chinese name; they worried it would damage their brand recognition. For English learning, it offers VIPABC, TutorABC, and TutorABCJr. Two studies were conducted to examine Chinese consumers’ responses to alpha‐numeric brand names. Email: [email protected], Traditional: 台北市大安區安和路一段78巷29號 "喜(xǐ)" means “Happy” or “Like”, and “力(lì)” means power. Coca Cola in Chinese is 可口可乐 (Kěkǒukělè). Certainly a fine effort to integrate into the Chinese market with three positive characters all moulded together. Choosing a perfect brand name is not as easy as you think. 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