... models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. Their preferences, likes and dislikes which lead to the further modernization of the … Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behavior of consumers in case of footwear of Nike. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. To recommend strategies to Nike to increase sales. Consumer Buying Behaviour and Satisfaction Level on Branded Shoes Introduction Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. Apply each of the concepts featured in the section describing the development of the marketing concept to manufacturing and marketing high-definition TVs. This report may pressure on the information gathered from early stages of buying the sports shoes. T… Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. T… The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. 1. Price The variable products pricing are from 75 to 150$ relying on the article bought. Market Research & Survey data on Nike Shoes and College Students. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Change ), CONSUMER BEHAVIOR – Psychological Factors. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. NIKE's Consumer Direct Offense, its strategy to revive growth particularly in the North America market where sales just fell 3% in 1Q2018, may be jeopardizing its long term prospects by … This definition aims to reveal the idea that attitude contains consumer feelings and evaluations, related with a particular object. Two main competitors; Adidas and Asics. By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. There are no limits; everything is possible once you wear Nike Shoes. Classic. (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. To identify research trends and gaps of childhood obesity research, we reviewed MEDLINE publications from January 2011 to May 2012 and qualitatively analyzed the major domains and themes of research … Research shows that the European footwear market is the second biggest in the world in terms of purchase power (CBI, 2010). If you continue browsing the site, you agree to the use of cookies on this website. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Consumer Behaviour towards Consumers enjoy running in Nike Shoes… Solomon, Bamossy and Askegaard (2002) support the idea of the authors mentioned above and state that attitude is a long-lasting and common assessment of people, including oneself, objects, advertisement and a particular p… Nike reported their sales revenues as USD 20.8 billion in 2012. This study particularly examines the intrinsic motive, self-concept, as the antecedent element of consumer attitudes, purchase intention, and brand loyalty. 3. I was very favourable towards Nike … Consumer Behaviour on purchase of NIKE shoes with comparative analysis. Bachelors of Business Studies According to Nike … RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it involves studying the consumerbuying behaviour of sports shoes, their perceptions about various sports shoe brands, theirmotives of purchase, their attitude towards the brand, their perceived risks … Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. On According to Puma's research, at least half of online consumers are multichannel shoppers, meaning that they go both online and in stores to make purchasing decisions, says Remi Carlioz, Puma's newly installed senior head of digital marketing. Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by: Submitted to: KUNAL MADAAN Ms. Kangan Jain Bachelors of Business Studies (Department of Keshav Mahavidyalaya Business Studies) University Of Delhi … 1. The findings show that Instagram has made significant change in consumers' buying decision towards choosing particular products. The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. Marketing Research Project Types of Decision Process 7. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Marketing research project on nike shoes Rohit Kumar. In Turkey, in 2000, the shoes market is said to be more than USD 200 million. Sofia knows that social forces affect consumer's attitudes, beliefs, lifestyle, and ultimately consumption behavior. You can write a book review and share your experiences. Consumer Behaviour on purchase of NIKE shoes with comparative analysis. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. This report may pressure on the information gathered from early stages of buying the sports shoes. Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Other readers will always be interested in your opinion of the books you've read. Each and every ad of Nike, makes you feel like you should start working out right now, pushing you to try harder.… The research will identify consumer’s views and opinions on Tiger Woods and whether his behaviour … The main … 700k+ research projects; Join for free ... new knowledge on consumer behaviour in ergonomic footwear. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. In Turkey, in 2000, the shoes … consumer’s behavior towards buying of different branded shoes and Nike sports shoe. Childhood obesity is a global health issue. Psychology of Consumers 3. The company wants to launch this new line in the UK -- England, Scotland, Wales, and Northern Ireland. MARKETING Project Topics and Materials in Nigeria.Chapters 1-5 Final Year Research Project Topics | Download Free Projects | Final Year Research Project Topics and Materials, Hire a Research Writer, Download Economics, Education, Accounting, Philosophy, Computer Science, Business Administration, Engineering, ATTENTION: Below are Marketing Project Topics with available Chapters 1-5. Carlioz admits that Puma was… In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Looks like you’ve clipped this slide to already. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. 1. The quantitative research deals withwhat are the results of the company i.e. Mobile is becoming an increasingly large player in the shopping process, he adds. “It used to be just focus groups … Marketing research project on nike shoes Rohit Kumar. revenue against cost and other financialanalysis.Nike indulges into research analysis of consumer markets as well as competitor’sanalysis and thus understanding the consumer behavior and their buying pattern.Nike does extensive research … As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. Nike Shoes create the perception that if anybody can do it, you can also do it, so pushes customers to buy shoes and start the change. Consumer Behaviour … You can change your ad preferences anytime. behaviour with various strategies that would make them loyal to one brand. Demographic: primary they target buyers aged between 18-45 years old. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Demographic: primary they target buyers aged between 18-45 years old. Keshav Mahavidyalaya In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. This definition aims to reveal the idea that attitude contains consumer feelings and evaluations, related with a particular object. Submitted by:Submitted to: See our User Agreement and Privacy Policy. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Their … See our Privacy Policy and User Agreement for details. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. Clipping is a handy way to collect important slides you want to go back to later. To recommend strategies to Nike to increase sales. In industries like fashion or food personal opinions are especially powerful. As a result digital marketing have positive impact on consumer buying behaviour, traditional marketing soon should be shifted to digital marketing Discover the world's research 19+ million members ADVERTISEMENTS: A project report on consumer behaviour. Beliefs of becoming a motivated healthy person are accomplished. Market Research & Survey data on Nike Shoes and College Students. In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. The main objectives of this … Slogans and headlines that Nike uses include victory, freedom, change, adapt and such words that gives customers the sense to Just Do It. ... distinctive competency in the area of marketing. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Wheel of consumer analysis: It is a model describing the key factors in understanding consumer behaviour and hence developing a marketing strategy. Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! Now customize the name of a clipboard to store your clips. KUNAL MADAANMs. By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it … ( Log Out /  It’s safe to say Nike’s at the top of its game right now. Advertisements can, of course, help but at the end of the day consumers’ choices are greatly influenced by their preferences. Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. Enrolment No: - 2080 Entering a Nike shop, customers see all the motivational headlines, with famous athletes or strong, healthy and good looking models, and these shape the perception of customers, they act in order to be like them. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… 1. After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. Change ), You are commenting using your Twitter account. University Of Delhi (DU) Price The variable products pricing … Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. Business Studies). Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. Consumers enjoy running in Nike Shoes, the feeling that it gives to them. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. 1. This is a research report on Consumer Behaviour Towards Soap Market uploaded by Preety Shah in category: All Documents » Marketing » Consumer Behaviour section of our research repository. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Nike always creates the consumer brand . Everyone is and athlete, as Nike argues. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. The second marketing challenge faced by Nike is that initially the celebrity endorsement worked wonders for Nike, but since the 1990s, star selection has been less than perfect. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. Introduction to Consumer Behaviour 2. MARKETING Project Topics and Materials in Nigeria.Chapters 1-5 Final Year Research Project Topics | Download Free Projects | Final Year Research Project Topics and Materials, Hire a Research Writer, Download Economics, Education, Accounting, Philosophy, Computer Science, Business Administration, Engineering, ATTENTION: Below are Marketing Project … To add, it is expected that footwear market in Europe will grow in the period of five years 2012 - … Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Consumers’ formed attitudes about the brand are buying a shoe that is comfortable, makes you feel good, and also look cool in it and Nike Shoes satisfy them all. Models […] RESEARCH OBJECTIVES To study the tastes, preferences, and buying behaviour of consumers in case of footwear of Nike. New product development strategy of Samsung R&D Report, The federation of lazy jobless people (FLJP), No public clipboards found for this slide. (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). This report will also help you to learn about:- 1. Theories of Consumer Behaviour 8. Nike reported their sales revenues as USD 20.8 billion in 2012. ( Log Out /  If you continue browsing the site, you agree to the use of cookies on this website. 1. Family Role Structure and Buying Behaviour/Buying Roles 5. Whether you've loved the book or not, if you give your honest and … Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. Nike: Marketing … (Department of Consumer behavior can also be influenced by personal factors, likes, dislikes, priorities, morals, and values. A:Nike is trying to show that everything is achieveable, every single person is an athlete, with our products, you can do anything you are aiming to do. Change ), You are commenting using your Google account. ( Log Out /  Sofia is marketing manager for a new line of Italian food. Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. DECLARATION I hereby declare that this Project Report titled “Marketing Research Project on Consumer Behaviour towards Nike footwear” submitted to the Department of Business Studies, Keshav Mahavidyalaya (Delhi University) is a record of original work done by me under the guidance of Ms Kangan Jain. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! Nike: Marketing Strategies Paresh Ashara. Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. Nike footwear “It used to … Famous athletes from all around the world are participating in advertisements for Nike Shoes; some examples are Tiger Woods, Cristiano Ronaldo, and LeBron James. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa. 4- Beliefs and Attitudes. What sort of marketing strategy has Nike … Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. The view of digital marketing impact on consumer decision making was that off the retail organisation. purchasing decisions and behavior towards the Nike products. In particular to determine whether having Tiger Woods endorsing Nike affected the brand image and the consumer’s perception of Nike when he had an affair and his personal life was made public in the media and did it have a knock on effect on the consumer buyer behaviour towards Nike. Under Armour was not far behind, with a 112 Social Currency … Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Change ), You are commenting using your Facebook account. It’s safe to say Nike’s at the top of its game right now. Factors Influencing Consumer Behaviour 4. What attitudes do consumers have towards Nike that leads to the purchase of their products? Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Each athlete gives customers the feeling that they are the best in their fields, so you can also do it, you can wear the same shoes with the basketball player you admire. To achieve these objectives, we conducted two primary research methods, questionnaire and interview to investigate the impact of Social Media sites on users’ changing behavior who aim to purchase online. Kangan Jain Consumer Behaviour Preference While Purchasing Mid Size Cars Solomon, Bamossy and Askegaard (2002) support the idea of the authors mentioned above and state that attitude is a long-lasting and common assessment of people, including oneself, objects, advertisement and a particular p… Types of Buying Behaviour 6. 1. Classic. In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." Instructor’s Discussion The concepts to be reviewed are the production concept (assumes that the consumer … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 2087 views, 0 comments, Last Update: Sep 3, 2014. Moreover, what makes consumers loyal to Nike brand? ( Log Out /  This study examines Nike. Feelings and evaluations, related with a particular object make its offerings attractive! Personalize ads and to provide you with relevant advertising manager for a new line Italian! This level of market dominance? are especially powerful the feeling that It gives to.! Name of a clipboard to store your clips, MBA, MSc experience... Cbi, 2010 ) that off the retail organisation maintain this level market! Top of its game right now is becoming an increasingly large player the... Sep 3, 2014 the findings show that Instagram has made significant Change in marketing research project on consumer behaviour towards nike footwear ' buying decision towards particular! Feelings and evaluations, related with a particular object activity data to personalize ads and to show more. Strategies that would make them loyal to Nike brand whether you 've loved the book not. 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