A Case Study of Starbucks Entry to China, so, the company has a unique style and atmosphere in its coffee houses. China … For example, green tea. The case study chosen for this Report is Starbucks and how it could improve its marketing potential in Shanghai. Starbucks In China Case Study. 773 Words 4 Pages. Introduction Background Starbucks is the largest coffeehouse firm in the world, founded in 1971 as a Seattle coffee bean roaster and retailer. Starbucks Case Study In China 1260 Words | 6 Pages. Starbucks in China Case Study . Starbucks is one of the largest coffee shop chains in the world. If there is one company that should have gone wrong in China, it would be Starbucks. Starbucks introduced a different culture, a western experience, while incorporating different aspects of the Chinese culture into its coffeehouses in China. Starbucks -- and its shareholders -- have clearly been shaken by the upstart. Starbucks Corporation, an American company founded in 1971 in Seattle, WA, is a premier roaster, marketer and retailer of specialty coffee around world. Starbucks has done the right in China is in how food brand can be successful despite rising labor and real estate costs, increased competition in the continent’s textbook case study. Starbucks did not present itself as a rivalry to the tea culture for consumers to prefer one or the other, but an emergence of multiculturalism in China. This study’s hypothesis is that Starbucks might profit from capitalising on its trendy new lifestyle image and worldwide popularity to boost coffee sales and firmly establish itself in the Shanghai sector. It is specializes in selling beverages like coffee, tea and variety of food items to the worldwide customers. Case study: Starbucks in China Starbucks – A global company? Starbucks has about 182,000 employees across 19,767 company operated & licensed stores in 62 countries. Topics: Coffee, Starbucks, China Pages: 5 (1587 words) Published: April 15, 2013. 1. Starbucks worst nightmare in China—competition from fast-growing start-ups like Luckin Coffee—is coming true. Starbucks Coffee in China 2 Culture factors entails the various setting, for example, moral values, beliefs, language, and rules pertaining to a certain nation, community or other given group of people. Starbucks can better integrate into the local atmosphere of life, to strengthen ties with the locals living, making more people buy Starbucks coffee. We chose China because it is the world’s most populous country with over 1.3 billion people live there and second-largest country by land area. The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. 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